Case Studies
Real outcomes from enterprise product leadership. Each case study includes evidence sourcing—what's verified, what's estimated, and how it was measured.
Salesforce Consolidation Driving $15.3M Annual Revenue Lift
- Consolidated two Salesforce orgs and shipped 2,138 features in one release.
- Implemented guided selling, pricing automation, and advanced quoting → $15.3M annual revenue lift.
- Reduced sales cycle time by 24% (56 → 43 days) with improved workflow clarity and pipeline visibility.
$15.3M Annual Revenue Lift24% Sales Cycle Reduction2,138 Features Shipped99% Release Uptime
Role: Experience Manager & Product Owner
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Support Enablement at Scale: Faster Answers, Fewer Tickets
- Implemented a knowledge-grounded assistant in Slack to speed up answers for Salesforce users.
- Pilot measurement: ~250 questions/week, ~20% ticket deflection, 4.4–4.6/5 satisfaction.
- Designed for reliability: guardrails, logging, and human-in-the-loop workflows.
~250/week Questions Handled~20% Ticket Deflection4.4-4.6/5 User Satisfaction25-40 min Time Saved per Request
Role: Product Owner & Builder
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Employee UX Improvements: +35% Task Completion and –25% Search Time
- Built Oracle's first employee-centric UX team and delivery rhythms.
- Intranet redesign improved task completion by 35% and reduced search time by 25%.
- AI conversational interface reduced support requests by 15%.
+35% Task Completion-25% Search Time-15% Support Requests-20% Delivery Timelines
Role: Director, User Experience Design
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