All Playbooks
Canvas Medical
EHR / Modern Ambulatory
Analysis of developer-extensible EHR platforms, focusing on Canvas Medical versus Epic, athenahealth, and legacy systems.
Competitive Landscape
This playbook analyzes Canvas Medical against the major players in the modern ambulatory ehr space:
Epic (Ambulatory)athenahealtheClinicalWorksNextGen
Key Findings
Canvas Medical's clearest win condition is developer-grade extensibility
- Developer-First Platform Advantage — Canvas offers a first-party SDK with 650+ events and FHIR support (40 resources, 21 with write support)--a materially stronger "workflow-extension" posture than most ambulatory incumbents publicly document.
- Platform Pricing Alignment — Canvas's "Builder" plan ($3,950/month) includes unlimited users, unlimited API calls, and unlimited custom plugins, priced around active patients (first 1,000 included). This packaging reduces friction for experimentation and customization.
- Trust Posture Transparency — Canvas publishes a live status page and advertises HITRUST and SOC 2 Type II certifications--unusually transparent for an EHR. This addresses buyer concerns about vendor risk.
Competitive Wedge
"EHR as a programmable system": event-driven plugins + FHIR write support allows clinics to build differentiating workflows without waiting on vendor roadmapCost structure aligned with building: unlimited API calls/plugins reduces marginal cost to iterateTrust posture: public status page + security attestations + transparent pricing
Top Strategic Recommendations
P1Productize the Platform into "Segment Playbooks"
P2Launch a Governed "Canvas Marketplace"
Feature Recommendations
Based on competitive analysis and market opportunities, these PRDs outline strategic feature bets for Canvas Medical: