Industry Playbooks
Each playbook demonstrates how I analyze markets, identify strategic opportunities, and translate insights into actionable product recommendations—all developed using AI-augmented research workflows.
Playbook Structure
Each industry playbook follows a consistent structure designed to showcase strategic thinking and product craft:
Landing Page
Industry context and navigation
Competitive Analysis
Market positioning & SWOT
2 PRDs
Feature bet recommendations
6-Month Roadmap
Outcomes-driven planning
Select an Industry
POS / Restaurant Commerce
Deep dive into the restaurant commerce and POS space, analyzing GoTab against Toast, Square, Lightspeed, and other players.
EHR / Modern Ambulatory
Analysis of developer-extensible EHR platforms, focusing on Canvas Medical versus Epic, athenahealth, and legacy systems.
Embedded Payments
Competitive analysis of embedded payments infrastructure, evaluating Finix against Stripe, Adyen, and Checkout.com.
CRM / RevOps
Modern CRM analysis positioning Attio against Salesforce, HubSpot, and Microsoft Dynamics 365.
ITSM / Employee Service Management
ITSM and employee service management analysis, comparing Atomicwork to ServiceNow, Jira Service Management, and Freshservice.
Personal Finance
Consumer personal finance app analysis, evaluating Copilot Money against Monarch Money, YNAB, and Rocket Money.
AI-Augmented Research
These playbooks were developed using AI-augmented research workflows—demonstrating how I leverage AI tools to compress research cycles while maintaining analytical rigor. AI-generated content is treated as hypothesis until verified, with a bias toward evidence and clear decision logs.
Learn about my AI PM practice