Roadmapping Approach
Outcomes-driven roadmapping tied to competitive analysis, customer insights, and measurable success criteria. Not a feature list—a plan for delivering business impact.
Core Principles
The foundation of effective roadmapping.
Outcomes First
Every roadmap item ties to a measurable business outcome. Features are a means, not the end.
Dependencies Clear
Explicit risks, blockers, and cross-team dependencies surfaced upfront—not discovered mid-sprint.
Instrumented
KPIs and success metrics built into every phase—so we know if we're winning, not just shipping.
Iterative
Roadmaps are living documents. Plan in rolling quarters, validate assumptions, and adapt.
6-Month Framework
A proven structure for planning and executing strategic initiatives.
Foundation
Establish baseline and quick wins
- Discovery and validation
- Core infrastructure
- Initial feature set
- Metrics baseline
Build
Core capability development
- Feature development
- Integration work
- Pilot preparation
- Documentation
Scale
Launch and iterate
- Beta rollout
- Feedback incorporation
- GA preparation
- Success measurement
Common Anti-Patterns
What to avoid and what to do instead.
Don't measure success by shipping velocity. Measure by business impact.
Ship learning, then ship product. Validate early, iterate often.
Surface blockers in planning, not during execution.
Use data, customer insights, and competitive analysis to prioritize.
Measuring Roadmap Success
Key metrics categories I track for every roadmap.
Conversion / Growth
- • Win rate vs competitors
- • New customer acquisition
- • Market share growth
Efficiency
- • Time-to-value reduction
- • Onboarding efficiency
- • Support ticket reduction
Quality
- • Feature adoption rate
- • Error rate reduction
- • Customer satisfaction
Customer Outcomes
- • NPS improvement
- • Retention rate
- • Expansion revenue
Live Examples
See this methodology applied across 6 industry playbooks.
See the Full PM Operating System
Roadmapping is one part of an AI-forward PM practice.