Canvas Medical Product Roadmap
"Turn programmable EHR into day-1 outcomes" + "Make switching easy by killing interface projects"
Outcomes-driven roadmap tied to competitive analysis findings and feature recommendations. Structured around measurable success criteria with clear dependencies.
Horizon: Month 1 - Month 6 (6 months)
Positioning Thesis
Turn "programmable EHR" into day-1 outcomes
Canvas already wins on developer-grade extensibility (SDK + 650+ events + meaningful FHIR write support), but buyers need repeatable modules--not "build-your-own." Playbooks productize the advantage into installable workflows.
Make switching easy by killing interface projects
Rebuilding interfaces + downtime risk are explicitly called out as major EHR switching costs. Integration Studio targets "speed-to-safe integration" with monitoring + replay so go-lives don't stall.
Differentiate on trust + operability, not just APIs
Competitors win via distribution/ecosystems and governance. We'll ship auditability, versioning, observability, and safe rollback so Canvas can credibly pilot to scale in regulated clinical environments.
6-Month Timeline
Decision-Grade Validation + Foundation
Validate UX + build foundations
- [Playbooks] Workflow mapping for intake + results routing; validate safe default routing + reconciliation UX
- [Integration Studio] Integration category selection (labs vs imaging vs HIE); mapping usability tests; operator role model validation
- [Foundation] Audit + RBAC model, event taxonomy, dashboard spec; confirm writable FHIR resources for MVP domains
Deliverables
Build MVPs with Safety Rails
Ship MVPs; performance + security hardening
- [Playbooks] Intake validation/exception queue/reconciliation + results routing + abnormal escalation + admin enable/disable + audit
- [Integration Studio] Connector runtime/config + limited event subscriptions + mapping UI/validation + observability + golden-path connector
- [Quality] Performance + security hardening; runbooks drafted
Deliverables
Pilot Go-Live
Results reliability + inbox burden
- [Playbooks] Launch pilot with 3-5 clinics; instrument pre/post; weekly safety review; rapid iteration
- [Integration Studio] Launch pilot with 3-4 clinics, each with 2-3 integrations (labs first)
- [GTM] Admin setup guide + defaults + office hours; integration cookbook + CS runbooks
Deliverables
Beta Expansion + Hardening
Expand cohorts; ship P1s for scale
- [Playbooks] Expand cohort; config-as-code export/import; improved SLA policies; upgraded defaults
- [Integration Studio] Replay/backfill basics; stronger circuit breakers; second connector type (imaging or HIE)
- [Foundation] Routing ACK/visibility; performance harness; parity checks for menu/channel differences
Deliverables
GA Readiness
Governance + interoperability scale
- [Playbooks] Version pinning + "upgrade preview"; regression test harness for guarded extensibility
- [Integration Studio] Connector version pinning + deprecation policy; operator workflows for replay + credential rotation audits
- [Foundation] Formalize versioning contracts; broaden permissions/audit exports; tighten clinical safety defaults
Deliverables
GA + Scale Motion
Repeatable installs + ecosystem foundation
- [Playbooks] GA launch; publish enablement kits; internal sales/CS playbooks
- [Integration Studio] GA launch; connector library expansion; private beta of Connector SDK
- [GTM] Case studies + ROI calculator; competitive win-rate reporting; start partner path (limited)
Deliverables
KPI Targets
Measurable outcomes tied to roadmap delivery.
| Metric | Baseline | Target |
|---|---|---|
| Inbox Touches per Result | TBD | -15-25% |
| Time-to-Acknowledge Abnormal Results | TBD | -20% |
| SLA Breach Rate (Abnormal Results) | TBD | -25-40% |
| Intake Rework Time (Staff) | TBD | -20% |
| Time to First Live Playbook | TBD | <=4 weeks |
| Playbook Adoption | N/A | >=60% |
| Time to First Successful Message | TBD | <=5 business days |
| Delivery Success Rate | TBD | >=99.5% |
| MTTD (Integration Failures) | TBD | <30 minutes |
| MTTR (Integration Failures) | TBD | <2 hours |
| Integration Engineering Hours | TBD | -30-60% per clinic |
Key Tradeoffs
Explicit decisions made to optimize for the stated outcomes.
- 1
Playbooks: Start with cross-specialty operational workflows (intake + results routing) before specialty-specific clinical content
- 2
Integration Studio: One "golden-path" connector first (labs) to maximize learning + safety before broader connector library
- 3
Opinionated defaults over limitless flexibility early--mitigates the "build-your-own EHR" perception risk
- 4
Auditability + safe ops before breadth--required for clinical safety, trust, and scalable rollout
- 5
Segment B depth before Segment D breadth--aligns to where Canvas is strongest
- 6
Measured outcomes > feature checklist--prove time saved and interface friction reduction with telemetry
Feature Bets in This Roadmap
This roadmap incorporates the following recommended features from competitive analysis.
Want the full artifact?
Email me to request a PDF of this complete 6-month roadmap with detailed milestones.
Explore Other Playbooks
See how I approach product strategy across different industries.