Finix Product Roadmap
"Control-First Activation" + "Developer Experience = Ops Experience"
Outcomes-driven roadmap tied to competitive analysis findings and feature recommendations. Structured around measurable success criteria with clear dependencies.
Horizon: Feb 2026 - Jul 2026 (6 months)
Positioning Thesis
Win on "control-first activation"
Turn Finix's API-first onboarding advantage ("platform has the most control over UX") into measurable conversion + time-to-live lead by shipping OCE (timeline, requirements, remediation, pre-underwrite validation).
Make developer experience = ops experience
Ship DCS (Events v2 + Events API + replay + scenario harness) so platforms integrate faster and debug less—closing key reliability/observability gaps where incumbents have partial coverage.
Match competitors' "ops visibility" without giving up platform ownership
OCE's KYB timeline (Adyen benchmark) + merchant-safe reason codes reduces underwriting back-and-forth while preserving platform as system-of-record (vs Stripe's embedded model where Stripe may manage risk/comms directly).
6-Month Timeline
Baselines + Safety Rails
Discovery-first + foundations
- [Discovery] Pilot platform interviews + reason-code comprehension tests; remediation UX prototype testing
- [Foundation] Event taxonomy + dashboards scaffolding; RBAC/audit requirements; data retention decisions
- [Build start] OCE validation + requirements API skeleton; DCS Events v2 schema + event store design
Deliverables
OCE MVP -> Pilot
Ship OCE MVP; start DCS build
- [OCE] Deliver MVP: validation (top rules), requirements API, remediation sessions, requirements_updated webhook
- [DCS] Start MVP implementation: Events v2 for onboarding, Events API read paths
- [GTM] "High-conversion onboarding funnel" integration guide draft
Deliverables
DCS MVP -> Pilot + OCE Iteration
Ship DCS MVP; iterate OCE
- [DCS] Deliver MVP: Events v2 for onboarding, GET /events, replay, basic diagnostics, 1 sandbox scenario
- [OCE] Expand remediation coverage + improve validation rules; start check-level timeline design
Deliverables
Beta Expansion (OCE + DCS)
Check-level timeline + events expansion
- [OCE Beta] Check-level KYB timeline; richer requirements/next-best-actions; initial analytics endpoints
- [DCS Beta] Extend Events v2 + replay to transfers/payouts; add 2 more scenarios; diagnostics improvements
- [Enablement] Internal CS/Ops training + launch kits
Deliverables
Hardening + Scale Readiness
Security, performance, migration readiness
- [Hardening] Performance (p95), reliability SLOs, abuse controls for replay, retention tuning
- [Migration] Tooling to help platforms adopt Events v2; documentation completion; reference implementations
- [GTM] Packaging narrative ("activation + consistency suite"), sales/demo assets, beta expansion playbook
Deliverables
GA + Scale + Optimization
GA launch and optimization
- [GA] OCE GA + DCS GA (per PRDs' GA candidate window)
- [Scale] Broaden tenant availability; finalize dashboards; continuous optimization on top drop-off reasons
- [Operate] Incident playbooks, quarterly roadmap for expansion (fast-lane, more event domains)
Deliverables
KPI Targets
Measurable outcomes tied to roadmap delivery.
| Metric | Baseline | Target |
|---|---|---|
| Activation Rate (NSM) | Feb 2026 | +15% relative |
| KYB/KYC Time-to-Live | Feb 2026 | -30% for low-risk SMB |
| Underwriting Cycle Time | Feb 2026 | -35% for low-risk cohort |
| Update-Request Loop Rate | Feb 2026 | -25% |
| Onboarding Tickets/100 | Feb 2026 | -25% |
| Developer Velocity (signed -> first live txn) | Feb 2026 | -20% median time |
| Webhook Delivery Success | Feb 2026 | >=99.5% for enabled endpoints |
| Time-to-Debug (webhook incidents) | Feb 2026 | -30% |
| Dispute Loss Rate (guardrail) | Feb 2026 | No worse than +3% relative |
| Payout Tickets/1000 Payouts | Feb 2026 | -10% |
Key Tradeoffs
Explicit decisions made to optimize for the stated outcomes.
- 1
Ship OCE MVP fast with limited doc types to validate conversion impact early
- 2
Keep Events v2 opt-in (slower standardization) to avoid breaking existing integrations
- 3
Prioritize onboarding events first for DCS—highest impact on time-to-live and tied to OCE
- 4
Defer "fast-lane underwriting" unless OCE improves cycle time safely via fewer loops first
- 5
Invest in dashboards + support enablement earlier—these are "ops products" where adoption depends on confidence
Feature Bets in This Roadmap
This roadmap incorporates the following recommended features from competitive analysis.
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